Essentials of strategic management the quest for competitive advantage

Gamble, Joh

Essentials of strategic management the quest for competitive advantage John E. Gamble, Arthur A. Thompson, Jr., Margaret A. Peteraf. - 3rd ed. - New York, NY McGraw-Hill/Irwin c2013. - xl, 519 p. col ill. 26 cm.

Includes index.

0078029287 (alk. paper) 9780078029288 (alk. paper)


Business planning.
Competition.
Strategic planning--Case studies.
Strategic planning.

HD30.28 / .G353 2013