Strategic marketing decisions in Global markets
Doole, Isobel.
Strategic marketing decisions in Global markets Isobel Doole, Robin Lowe. - Australia ; [London] Thomson Learning c2005. - xxiv, 343 p. col. ill. 28 cm.
Includes bibliographical references and index.
184480142X (pbk.) £35.99
Strategic planning.
DPM, DRM
Export marketing--Management.
Marketing--Decision making.
Strategic marketing decisions in Global markets Isobel Doole, Robin Lowe. - Australia ; [London] Thomson Learning c2005. - xxiv, 343 p. col. ill. 28 cm.
Includes bibliographical references and index.
184480142X (pbk.) £35.99
Strategic planning.
DPM, DRM
Export marketing--Management.
Marketing--Decision making.