Total global strategy managing for worldwide competitive advantage
Yip, George S.
Total global strategy managing for worldwide competitive advantage George S. Yip. - Business school ed. - Englewood Cliffs, N.J. Prentice Hall c1995. - xxi, 261 p. ill. 23 cm.
Includes bibliographical references (p. 246-254) and index.
0131244884
International business enterprises--Management.
Strategic planning.
Total global strategy managing for worldwide competitive advantage George S. Yip. - Business school ed. - Englewood Cliffs, N.J. Prentice Hall c1995. - xxi, 261 p. ill. 23 cm.
Includes bibliographical references (p. 246-254) and index.
0131244884
International business enterprises--Management.
Strategic planning.