Marketing management analysis, planning, and control
Kotler, Philip.
Marketing management analysis, planning, and control Philip Kotler. - 3rd ed. - Englewood Cliffs, N.J. Prentice-Hall c1976. - xi, 529 p. ill. 25 cm.
Includes bibliographical references and indexes.
0135579597
Marketing--Management.
Marketing management analysis, planning, and control Philip Kotler. - 3rd ed. - Englewood Cliffs, N.J. Prentice-Hall c1976. - xi, 529 p. ill. 25 cm.
Includes bibliographical references and indexes.
0135579597
Marketing--Management.