Marketing research principles and readings
Holmes, Parker M.
Marketing research principles and readings Parker M. Holmes. - 2d ed. - Cincinnati South-Western Pub. Co. c1966. - x, 662 p. ill., map. 24 cm.
Includes bibliographical references and index.
66012623
Marketing research.
Marketing research principles and readings Parker M. Holmes. - 2d ed. - Cincinnati South-Western Pub. Co. c1966. - x, 662 p. ill., map. 24 cm.
Includes bibliographical references and index.
66012623
Marketing research.