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Best practice cases in branding lessons from the world's strongest brands

Keller, Kevin Lane

Best practice cases in branding lessons from the world's strongest brands Kevin Lane Keller - Upper Saddle River, NJ Prentice Hall 2003. - 288p. ill. 23cm

Include indexs

ISBN: 0131411330

Subjects--Topical Terms:
Branding
DPM, DRM

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