Basic marketing research using Microsoft Excel data analysis
Burns, Alvin C.
Basic marketing research using Microsoft Excel data analysis Alvin C. Burns, Ronald F. Bush - 1st.ed. - Upper Saddle River, NJ Pearson Prentice Hall c2005. - xxvi, 506 p. ill. 25 cm.
Includes bibliographical references and indexes.
0131452266
DNS, ANS, AEN, DPM
Marketing research.
Basic marketing research using Microsoft Excel data analysis Alvin C. Burns, Ronald F. Bush - 1st.ed. - Upper Saddle River, NJ Pearson Prentice Hall c2005. - xxvi, 506 p. ill. 25 cm.
Includes bibliographical references and indexes.
0131452266
DNS, ANS, AEN, DPM
Marketing research.