Basic marketing a managerial approach
McCarthy, E. Jerome
Basic marketing a managerial approach E. Jerome McCarthy, William D. Perreault, Jr. - 8th ed. - Homewood, Ill., R. D. Irwin c1984 - xxvi, 755 p. illus., maps. 24 cm.
Includes index
0256030197
Marketing--Management.
Basic marketing a managerial approach E. Jerome McCarthy, William D. Perreault, Jr. - 8th ed. - Homewood, Ill., R. D. Irwin c1984 - xxvi, 755 p. illus., maps. 24 cm.
Includes index
0256030197
Marketing--Management.