Marketing engineering computer-assisted marketing analysis and planning

Lilien, Gary L.

Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien, Arvind Rangaswamy - Reading, Mass. Addison-Wesley c1998. - 360 p. ill. 26 cm.

Includes bibliographical references and index.

0321001958


Marketing--Data processing.
Marketing--Decision making--Data processing.
Marketing--Decision making--Mathematical models.