SMALL Fish Conquering The Big Pond Simple and Remarkable Ways to Improve Your Marketing Result in a Competitive Environment
Palmer, Adrian
SMALL Fish Conquering The Big Pond Simple and Remarkable Ways to Improve Your Marketing Result in a Competitive Environment Leow Leik Hong - 3rd ed. - New York McGraw-Hill c2001 - xvi, 516 p. ill. 24 cm.
Includes bibliographical references and index.
0077097483
Service industries--Marketing.
SMALL Fish Conquering The Big Pond Simple and Remarkable Ways to Improve Your Marketing Result in a Competitive Environment Leow Leik Hong - 3rd ed. - New York McGraw-Hill c2001 - xvi, 516 p. ill. 24 cm.
Includes bibliographical references and index.
0077097483
Service industries--Marketing.