Integrated marketing communications
Pickton, David.
Integrated marketing communications David Pickton, Amanda Broderick. - 2nd.ed. - Harlow FT Prentice Hall c2005. - xxii, 761 p., [16] p. of plates ill. (some col.), 1 col. map, ports. (some col.) 25cm. + 1 CD-ROM
Includes bibliographical references and index.
0273676458
Communication in marketing.
DRM,DPM,AEN
Integrated marketing communications David Pickton, Amanda Broderick. - 2nd.ed. - Harlow FT Prentice Hall c2005. - xxii, 761 p., [16] p. of plates ill. (some col.), 1 col. map, ports. (some col.) 25cm. + 1 CD-ROM
Includes bibliographical references and index.
0273676458
Communication in marketing.
DRM,DPM,AEN