Global marketing foreign entry, local marketing, & global management
Johansson, Johny K.
Global marketing foreign entry, local marketing, & global management Johny K. Johansson. - 4th.ed. - Boston, Mass. ; London McGraw-Hill c2006. - xvi, 647 p. ill., port. 28 cm.
Includes bibliographical references and index.
0071244549 (pbk.) £40.99
DRM,DPM,AEN
Export marketing
Export marketing--Management.
Global marketing foreign entry, local marketing, & global management Johny K. Johansson. - 4th.ed. - Boston, Mass. ; London McGraw-Hill c2006. - xvi, 647 p. ill., port. 28 cm.
Includes bibliographical references and index.
0071244549 (pbk.) £40.99
DRM,DPM,AEN
Export marketing
Export marketing--Management.