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Strategic management concepts

David, Fred R

Strategic management concepts Fred R David - 10th.ed. - Upper Saddle River N.J Pearson, Prentice Hall c2004 - xxii, 360p,: ill. 25cm

Include bibliographical reference and indexs

ISBN: 0131503464

Subjects--Topical Terms:
DRM,DPM,AEN
Strategic planning
Strategic planning--Case studies

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