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Contemporary direct marketing

Spiller, Lisa

Contemporary direct marketing Lisa Spiller and Martin Baier - Upper Saddle River N.J Pearson, Prentice Hall c2005 - xxi, 410p. ill. 24cm

Includes bibliographical reference and indexs

ISBN: 0131017705

Subjects--Topical Terms:
Direct marketing
DPM,AEN,DRM

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