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Strategic brand management building, measuring, and managing brand equity

Shames, Irving H. 1923-

Strategic brand management building, measuring, and managing brand equity Kevin Lane Keller. - 2nd.ed. - New Delhi; Prentice-Hall 1971 - xviii, 732p. ill. 25cm

Include index

ISBN: 0132792168

Subjects--Topical Terms:
Applied mechanics
Mechanics, Applied.

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