Marketing communications contexts, strategies, and applications
Cooper, Donald R.
Marketing communications contexts, strategies, and applications Chris Fill. - 7th ed. - Boston, Mass. Irwin/McGraw-Hill c2001. - xviii, 798 p. ill. (some col.) 26cm. + 1 computer optical disc (4 3/4 in.)
The Irwin/McGraw-Hill series in operations and decision sciences.
Includes bibliographical references and index.
0071181091
Industrial management--Research.
Marketing communications contexts, strategies, and applications Chris Fill. - 7th ed. - Boston, Mass. Irwin/McGraw-Hill c2001. - xviii, 798 p. ill. (some col.) 26cm. + 1 computer optical disc (4 3/4 in.)
The Irwin/McGraw-Hill series in operations and decision sciences.
Includes bibliographical references and index.
0071181091
Industrial management--Research.