Brand positioning strategies for competitive advantage
Sengupta, Subroto.
Brand positioning strategies for competitive advantage Subroto Sengupta. - 2nd.ed. - New Delhi ; London Tata McGraw-Hill c2005. - xiv, 297 p. ill, 24 cm.
Include bibliographical reference and index
0070581592 (pbk.)
Brand name products--Marketing.
DPM,DRM,AEN
Brand positioning strategies for competitive advantage Subroto Sengupta. - 2nd.ed. - New Delhi ; London Tata McGraw-Hill c2005. - xiv, 297 p. ill, 24 cm.
Include bibliographical reference and index
0070581592 (pbk.)
Brand name products--Marketing.
DPM,DRM,AEN