Marketing research an integrated approach

Wilson, Alan M.

Marketing research an integrated approach Alan Wilson. - 2nd.ed. - Harlow, England ; New York Prentice Hall/Financial Times c2006. - xviii, 432 p. ill. 25 cm. + 1 CD-ROM (4 3/4 in.)

Include bibliographical reference and index

027369474X (alk. paper)


AEN,DRM,DPM
Marketing research.