Strategic management concepts

David, Fred R.

Strategic management concepts Fred R. David. - 11th.ed. - Upper Saddle River, N.J. Pearson/Prentice Hall c2007. - xxxi, 384 p. ill. (chiefly col.) 26 cm.

Includes bibliographical references and index.

0131869558 (pbk.)


AEN,DRM,DPM
Strategic planning.