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Journal of marketing Vol.76, No.3, May 2012

Sloan, Julia

Journal of marketing Vol.76, No.3, May 2012 - Amsterdam Elsevier/Butterworth-Heinemann c2006 - xxi, 285p.: ill.; 23cm

Includes bibliographical references (p. 267-274) and index

ISBN: 0750678798

Subjects--Topical Terms:
Strategic planning

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