Essentials of marketing

Blythe, Jim.

Essentials of marketing CIS 13: 2009 Construction industry standard Jim Blythe. - 3rd.ed. - New York Financial Times Prentice Hall c2004. - xix, 354 p. ill., maps 25 cm.

Includes bibliographical references and index.

0273693581 (alk. paper)


AEN,DRM,DPM
Marketing.