Basic marketing research a decision-making approach
Malhotra, Naresh K.
Basic marketing research a decision-making approach 3rd ed. Naresh K. Malhotra, Mark Peterson - 2nd.ed - Upper Saddle River, N.J. Pearson/Prentice Hall c2006. - xl, 631 p. col. ill. 29 cm.+ 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
0131525425
AEN,DRM,DPM
Marketing research.
Basic marketing research a decision-making approach 3rd ed. Naresh K. Malhotra, Mark Peterson - 2nd.ed - Upper Saddle River, N.J. Pearson/Prentice Hall c2006. - xl, 631 p. col. ill. 29 cm.+ 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
0131525425
AEN,DRM,DPM
Marketing research.