Global marketing management
Keegan, Warren J.
Global marketing management Warren J. Keegan - 6th ed. - Upper Saddle River, NJ Prentice Hall c1998 - xiv, 639p.: ill; 25cm.
Includes bibliographical references and index.
0139030239
DPM, DRM, AEN, DKB
Export marketing--Management
Export marketing--Management--Case studies
Global marketing management Warren J. Keegan - 6th ed. - Upper Saddle River, NJ Prentice Hall c1998 - xiv, 639p.: ill; 25cm.
Includes bibliographical references and index.
0139030239
DPM, DRM, AEN, DKB
Export marketing--Management
Export marketing--Management--Case studies